Video marketing is not actually new. Regardless of what you’ve heard and regardless of how much hype there is in video SEO, video conversions, or video sales pages, video marketing as a whole is not exactly a new phenomenon.
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.